What is Sensory Marketing? Some fascinating insights on what you “see” and “feel” in the shops you visit!

Dr Suhas will introduce you to sensory marketing- helping you understand how our own senses, as well as the ambient environment around us, can play a role in influencing our decision-making. The talk will include examples of how these phenomena can be observed in our daily life, as well as how they can be used in commercial contexts. Dr. Suhas will also share some insights from novel research, to gain better appreciation of how our surroundings can shape individual decisions and influence societal wellbeing.